Lenticular 3D

What is Lenticular

Lenticular printing is a technology in which a lenticular lens is used to produce images with an illusion of depth, or the ability to change or move as the image is viewed from different angles. Examples of lenticular printing include prizes given in Cracker Jack snack boxes that showed flip and animation effects such as winking eyes, and modern airport advertising graphics that change their message depending on the viewing angle. This technology was created in the 1940s but has evolved in recent years to show more motion and increased depth. Originally used mostly in novelty items, lenticular prints are now being used as a marketing tool to show products in motion. Recent advances in large-format presses have allowed for oversized lenses to be used in lithographic lenticular printing.

• FLIP
• 3D
• ZOOM
• MOTION
• MORPH
• COMBI

The FLIP effect transforms visual elements into an image that appears to be plugged in and turned off. A picture may change completely to another. This effect is a great tool for demonstrations such as "before and after" and "cause and effect." The FLIP effect can be used in combination with other effects.
	Recommendation: Horizontal Lenses

The 3D effect positions visual elements in different spatial planes. The integration of these elements makes possible the illusion of depth. The finely printed lenticular lens, virtually gives the sensation of kilometres' depth. Another particularity of the 3D effect is the volume. The three-dimensional effect can be used in combination with other effects.
	Recommendation: Vertical Lenses

The ZOOM effect makes the visual elements of the image, or even an entire image, have the effect of moving forward or backwards. This effect is an incredible tool to draw the attention of a certain product, a logo or a marketing message you want to advertise. The ZOOM effect can also be used in combination with other effects.
	Recommendation: Horizontal Lenses

The MOTION effect plays with the picture frames as if it were a movie projector. These small clips of film may be computer-generated animations, videos, photos and even movies. The MOTION effect can be used in combination with other effects.
	Recommendation: Horizontal Lenses

The MORPH effect dynamically turns a visual element into another. This effect is an incredible tool to make a retrospective comparison of a new product, logo, or technology. The MORPH effect can be used in combination with other effects.
	Recommendation: Horizontal Lenses

The effects 3D, Motion, Morph, Flip and Zoom can be combined into a single lenticular piece. The selection of the effects must be based on the specific outcomes that are required to be achieved.
	Recommendation: Vertical Lenses